Evaluation of the Questionnaire Learning Partnership Grundtvig 2 CMCE (Competencies in Marketing for Trainers in Continuing Education)

Source: http://www.team-training.de/projekte/grundtvig/index.htm

Number of included questionnaires: 10


1    Percentages of employed men and women

The proportion of men and women working in the participating organisations in total is almost equal; though there are slightly more women employed.

2     Types of organisation

Comparing the type of organisations that answered the questionnaire, it is obviously mostly institutions that work with adult education (9). Other then that there are two research institutes, one higher education institution and one NPO participating.

3    Total number of staff

The total number of staff in the different organisations differs from only a few persons up to about 70 persons. That shows us that we have a wide range of organisations concerning their size.

A closer look reveals, that there are in fact two quite big organisations with a staff number of almost 60 and 70, whereas the others have slightly more then ten or less men and woman working for them.

An interesting result is as well that out of the big organisations partici-pating, there is one with a big majority of men, the other with a big majority of woman.

4    Tpye of staff - means

Considering the staff, the biggest groups are the trainers and freelancers, followed by a smaller number of employees and managerial staff.

5    Ratio of educational and managerial staff

Comparing the educational staff, that is, all the trainers and instructors that actually do the teaching job, with the managerial staff and secretaries, the educational staff has a majority of 81%.

6    Ratio of employed staff and freelancers

It is in total more than two thirds (72%) of the staff, that is freelancers whereas only 28% are employees.

7    Status of the Organisation

There is one public organisation among all the participants, half of the ten organisations belong to the private sector. Apart from that there are four non-profit /non-governmental organisations.

8    Operating radius of the organisation

The operating radius of the organisations is of the bigger part national, that is within the own country. Operations on the local, regional or European or international level are of about the same extent.

9    Year of foundation

The oldest organisation was founded in 1965 another one in 1969. That means 39 / 35 years in the business! Two others were founded in the 80s (1981 and 1985). The remaining six organisations were established 3 through 7 years ago.


10    Main focus of supply

Other focuses of supply mentioned:

  • professionalization
  • HR-Management
  • private lessons for pupils

11    Networking

11.1 Networking with other organisations

In some cases mentioned networking started with the founding of the organisation. In other cases networking was initiated successively after the founding.

11.2 Character of the networking

9 out of 10 organisations described the character of the networking as project-oriented and 6 out of 10 as of professional nature.

11.3 Benefits of these contacts

12    Target groups

The orange coloured bars indicate professional training / management consulting, the green ones stand for measures of integration, re-integration, prevention etc.


13    Self-definition as a provider

All but one of the participating organisations evaluate themselves as self-aware and most of them (8 out of 10) state that they are aware of their competitors.


14    Evaluation of the expected effects

The shown ranking was generated as follows: the participants were asked to evaluate each item. The categories to choose from were: ‘very important’, ‘important’ and ‘less important’. very important was multiplied by 3; important by 2 and less important was just added. The results were divided by the number of entries.

As it seems, most of the participants are convinced we will be able to increase our creativity and develop or deepen personal contacts, whereas a strengthening of the network is (not) yet expected. It might be interesting to answer this question again after the first activities of the projected have been realized and the first effects become visible.

15    Evaluation of the expected goals

If we look at the evaluation of the expected goals, it is foremost expected that we manage to develop our partnership, that we succeed in comparing and developing marketing strategies and that we promote transnational exchange of experience.

Less expected to be reached is the motivation and support of disadvantaged entrepreneurs and an e-learning partnership.

16    Evaluation of individual statements

Marketing is…

·        for four organisations more and more important or already essential

·        for two organisations unknown territory or neglected diverse answers:

·        exchange of services and ideas

·        a tool to conquire new markets

·        orientation towards market, public, society

·        is systematically planning and implementing a list of activities that are guaranteed to display our programs and services

Advertisement is…

·        for five organisations seldom, not very important, for one out of the five too expensive diverse answers:

·        a way to make our products known

·        efficient communication of information

·        the opportunity to gain more clients

·        besides print media even digital media

·        compiling an accurate persuasive message of our offered services and programs to be promoted with our existing and potential customer

Canvassing is

·        for three organisations very important or vital

·        not used of one organisation diverse answers:

·        carried out professionally

·        collecting, accumulation and processing of information that allows to meet the customers needs

·        a way to improve our knowledge

·        the opportunity to develop our activity

·        even often difficult because against the trainers’ self-image

·        is sending a persuasive message to our desired market of students in order to achieve our goals and objectives of enrolling students in our programs

Public Relations are

·        for five organisations very important diverse answers:

·        circulation of information between the organisation and customers

·        a way to understand which are the new markets and how to enter new markets

·        the opportunity to explain our aims

·        profit-oriented as well as strategic, examples: contacts to the print media, public events

·        is correctly communicating CLIDA message to various forms of marketing vehicles


17    Evaluation of the marketing devices and their effectiveness

Concerning the effectiveness the marketing devices where judged as follows:

‘Experience quality’ was judged as most effective, closely followed by ‘direct communication’, ‘canvassing via telephone’, ‘credence quality’.

Events, digital media and printed media are rated as less important.


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